Crowne Plaza’s White Paper Highlights the Growth of Blended Travel and Shifts in Traveler Expectations
Crowne Plaza by IHG recently released its second white paper, “Leading the Charge in Blended Travel” which examines the evolving trend of blending business and leisure travel. The report reveals a significant increase in the number of travelers combining work and personal time, with 66% of U.S. and U.K. travelers now participating in this practice, up from 53% in 2022. The trend is particularly linked to remote work flexibility, as 56% of respondents cite the ability to travel while working as a key benefit of this shift. A global survey of more than 12,000 people across multiple countries, including the U.S., U.K., Australia, Germany, and Japan, further highlights the growing appeal of blended travel, with 72% of respondents acknowledging its benefits in terms of flexibility and time management.
IHG Hotels & Resorts Global Premium Brands VP of Brand Management, Ginger Taggart, said, “Flexibility in where and when people work is now an expectation for today’s professionals. Crowne Plaza has tracked the evolution of work-leisure integration for years. Blended travel has shifted from a trend to a permanent way of life—whether it’s extending a business trip, working remotely from a dream destination, or finding inspiration on the go. As this shift evolves and becomes more sophisticated, we’re not just responding to it—we’re actively shaping the future of it by reimagining Crowne Plaza hotel designs, creating curated social spaces, and rolling out purpose-driven experiences that support a more dynamic, fulfilling way of traveling.”
Crowne Plaza’s research identifies several emerging trends within the realm of blended travel. Travelers increasingly view their trips as opportunities for both personal and professional growth, focusing on skill development, self-improvement, and creative exploration. Wellness is another key aspect, with 35% of respondents utilizing their travels to establish healthier routines and reduce stress. Additionally, the concept of the New Personal Travel Economy highlights the demand for value-driven experiences that combine business and leisure, with travelers seeking to make the most of every moment and dollar spent. Crowne Plaza is responding by offering unique amenities and rewards through the IHG One Rewards program, enhancing the travel experience for both business and leisure guests. Finally, 37% of respondents say that spending quality time with friends and family is another benefit of combining work and leisure travel.
Unlock the complete findings from the whitepaper here: https://www.ihgplc.com/~/media/Files/I/Ihg-Plc/news/2025/Leading_the_charge_in_blended_travel_by_Crowne_Plaza
Bilt Partners With Barry’s to Offer Exclusive Fitness Benefits to Members
The loyalty program provider for homes and neighborhoods, Bilt, has announced an exciting new partnership with international fitness brand Barry’s. This collaboration will provide Bilt Members across the nation with expanded fitness options, seamlessly integrating Barry’s class booking system into the Bilt app. The experience will be familiar to Barry’s loyal clients, with the added convenience of accessing it through Bilt’s platform, offering a smooth and efficient user experience.
Bilt Founder and CEO Ankur Jain said, “We couldn’t be more excited to welcome Barry’s as our latest fitness partner for Bilt Members. We’re always listening to how our members want to be rewarded, and teaming up with Barry’s was a natural fit as we continue to grow this offering.”
As part of the initiative, Bilt Members will enjoy a variety of exclusive benefits. These include a complimentary shake from Barry’s Fuel Bar after attending a class, the opportunity to earn Bilt points for each class booked through the app, and the ability to redeem those points to cover the cost of future classes. Additionally, members will have access to free Rent Day classes on the first of each month. Bilt Members can now book classes at Barry’s locations nationwide.
Watch this Instagram reel promoting the partnership: https://www.instagram.com/barrys/reel/DGgvTHCTdPw/
Tim Hortons U.S. Enhances Customer Engagement With Exciting Sweepstakes
Quick service restaurant chain Tim Hortons U.S. is offering its Rewards members the chance to win amazing prizes through its “Roll Up to Win sweepstakes.” By purchasing an eligible hot or cold beverage, breakfast wrap or sandwich, or Omelette Bites, customers earn a digital Roll on the Tim Hortons app, with prizes including a 2025 Ford Bronco, $500 Daily Jackpot prizes, 55” Samsung UHD TVs, Xbox Series X consoles, and much more. Additionally, for a limited time, guests can roll up the rim of their hot beverage cups to win free coffee or donuts, available as long as supplies last.
Tim Hortons' VP of Marketing, Maria Posada, said, “At Tim Hortons US, we’re proud to be part of the daily routines of so many guests, and we love nothing more than finding ways to make everyday moments brighter. Roll Up To Win is so iconic because of the fun our guests have had over the years rolling up the rim of their hot beverage cup or swiping up on the Tims app for a chance to win exciting prizes – whether it’s a 2025 Ford Bronco, or even just having your next coffee or donut on us. We love fueling those moments that matter, and we’re so excited to launch another year of Roll Up To Win!”
The sweepstakes will run through March 23, 2025. It has grown into an annual tradition for Tim Hortons, offering millions of prizes to customers across the U.S. and Canada. Tim Hortons introduced the “Roll Up the Rim to Win” contest almost 40 years ago as a way to thank loyal customers, and it has since become a beloved event that continues to brighten everyday moments. To participate, customers can sign up for a free Tims Rewards account and start earning digital Rolls with eligible purchases. There are more than one million food and beverage prizes available.
Learn more about the sweepstakes here: https://www.timhortons.com/rollup