Chipotle Launches College Rewards Program and Dorm Collection With Urban Outfitters
Chipotle Mexican Grill is doubling down on its connection with Gen Z by launching its first-ever college loyalty program, Chipotle U Rewards. The exclusive program is designed to support and reward college students throughout their academic journey, from finals week to graduation. Students who sign up receive 1,000 bonus points instantly and earn 20% more points on every purchase, helping them earn free Chipotle meals faster.
Chipotle Chief Strategy and Technology Officer Curt Garner said, “With the introduction of Chipotle U Rewards, we’ve created a new personalized digital experience for Gen Z students who are craving real food and real value. Chipotle has long been a go-to destination for students’ celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey.”
To celebrate the launch, which dropped on August 20, Chipotle has collaborated with Urban Outfitters on a unique dorm room line called the “A Little Extra’ Dorm Collection.” The collection features a creative lineup of back-to-school essentials inspired by Chipotle’s most iconic menu items, including burrito-themed throw blankets, chip bag-shaped desk lights, and bean bag chairs modeled after black and pinto beans. Designed by Urban Outfitters’ in-house team, the collection brings the fun and flavor of Chipotle into students’ everyday living spaces while tapping into Gen Z’s passion for personal expression and brand loyalty. The collection is available online at UrbanOutfitters.com and at select store locations in college towns across the U.S.
Learn more about Chipotle U Rewards here.
Yesway Raises $200,000 for Texas Hill Country Flood Relief
Texas convenience store chain Yesway has raised $200,000 to aid Texas Hill Country communities devastated by the Fourth of July weekend floods, doubling its original fundraising goal. The achievement highlights the overwhelming support from Yesway and Allsup’s customers, employees, and supplier partners, and reflects the company’s strong dedication to the communities it serves. The donation will be given to The Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund and will support long-term recovery while meeting urgent needs.
Yesway President and CEO Tom Trkla said, “We feel deeply for our fellow Texans in the Texas Hill Country. We hope these funds will ease immediate hardships and help rebuild these vibrant communities. We are grateful to the Community Foundation of the Texas Hill Country for ensuring these resources go where they can do the most good. Our heartfelt thanks go to our supplier partners—including Good2Grow—whose generosity amplified this effort. We are equally inspired by our compassionate Yesway and Allsup’s customers and employees, who contributed more than $80,000 at our stores across the nine states where we operate.”
The fundraising campaign began with an initial $100,000 corporate donation from Yesway, which was quickly bolstered by contributions from its extended network. Yesway’s commitment to community support mirrors its broader business philosophy. Over the past few years, the company has opened 85 new, full-service stores designed to meet daily needs as well as foster local connections and economic growth. Whether in small towns or expanding suburbs, Yesway continues to invest in being a reliable presence for customers during both celebrations and crises.
Learn more here.
Southwest Airlines Launches “Getaways” to Offer Flexible, All-in-One Vacation Packages
Southwest Airlines Co. has unveiled Getaways by Southwest™, a new in-house vacation packaging service that allows customers to book full vacation experiences directly through the airline. The offering builds on Southwest’s generous loyalty program, while adding convenience through bundled travel options. With Getaways by Southwest, travelers can book all aspects of their trips in one place, including flights, hotels, rental cars, and ground transportation, while enjoying exclusive perks. Customers will receive two free checked bags and earn five Rapid Rewards® points per dollar spent on their vacation packages.
Southwest Airlines VP of Product Development, Phil Gouel, said, “Getaways by Southwest expands what Customers love about Southwest—flexibility, an award-winning Rapid Rewards® loyalty program, and great perks—to the vacation experience. This end-to-end vacation package, coupled with our legendary Customer Service, is perfect for Customers seeking a convenient, valuable, and curated vacation experience.”
Vacation packages are available to popular destinations such as Las Vegas, Orlando, Hawaii, Cancun, Punta Cana, and Montego Bay. The program is supported by a dedicated Instagram channel (@Getaways) featuring travel content and promotional offers.
More details, including full terms and conditions, can be found here.
Original Article Links:
Yesway Raises $200,000 for Texas Hill Country Communities Affected by Kerr County Floods, Demonstrating Deep Commitment to the Communities It Serves
CHIPOTLE UNVEILS FIRST-EVER COLLEGE REWARDS PROGRAM AND EXCLUSIVE DORM COLLECTION WITH URBAN OUTFITTERS
VACATION IS MORE FUN WHEN IT'S FLEXIBLE! INTRODUCING GETAWAYS BY SOUTHWEST