Chipotle Launches College Rewards Program and Dorm Collection With Urban Outfitters
Chipotle Mexican Grill is doubling down on its connection with Gen Z by launching its first-ever college loyalty program, Chipotle U Rewards. The exclusive program is designed to support and reward college students throughout their academic journey, from finals week to graduation. Students who sign up receive 1,000 bonus points instantly and earn 20% more points on every purchase, helping them earn free Chipotle meals faster.
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