Chipotle’s Strategy Amid Tariff Concerns and Economic Uncertainty
With President Donald Trump imposing tariffs on major U.S. trading partners, including a 25% duty on Canada and Mexico and a 10% tariff on China, many consumers are concerned about price increases. But Chipotle customers can rest assured that they can still enjoy their favorite Chipotle cuisine without seeing a price increase at the register. In an interview with NBC, Chipotle CEO Scott Boatwright revealed that, for the time being, the fast-casual chain plans to absorb the rising costs and keep prices steady for its customers. While tariffs might raise the cost of goods by approximately 0.6%, the company is confident it can maintain competitive pricing and offer value to customers.
Boatwright said, “We are fortunate to have such an extraordinary economic model at Chipotle that we can withstand those types of inflationary pressures and not have to pass those costs off to the consumer.” Boatwright added, “We don’t think it’s fair to the consumer to pass those costs off to the consumer because pricing becomes permanent. And so again, back to the idea of delivering extraordinary value to the consumer. We’re going to stay the course.”
Despite challenges, including leadership changes and recent struggles with share performance, Chipotle remains optimistic about its future. Boatwright pointed out that the company plans to open over 300 new locations. Additionally, Chipotle is exploring new technologies, such as an AI tool called Ava Cado, designed to streamline the hiring process. By focusing on value, innovation, and expansion, Chipotle hopes to stay resilient in an uncertain global economy.
If you’re looking to save on your favorite Chipotle menu items, learn about the company’s rewards program here: https://www.chipotle.com/rewards
Perkins American Food Co. Opening Flagship Restaurant in Orlando
Perkins American Food Co. has announced the opening of its flagship restaurant in Orlando, Florida, on March 19. The new location represents a modern take on the American dining experience that Perkins has provided since 1958. The brand is focusing on honoring its legacy while embracing a fresh, contemporary vision designed to appeal to diners in the modern era.
Perkins American Food Co. President Toni Ronayne said, “We have put a lot of heart into ensuring that our new location embodies everything that Perkins represents. While we honor our roots, we are redefining our brand to resonate with today’s dynamic diners. Our team has meticulously reimagined every detail—from menu innovation and interior design—to create a flagship location that serves as a blueprint for future growth and sets a new standard for modern American hospitality.”
The flagship restaurant is designed with state-of-the-art features by Aria Group, blending contemporary aesthetics with the company’s rich history. With a spacious 3,500 square-foot layout, the venue offers a fresh and bright, inviting atmosphere, including an exterior patio. One of the most exciting changes with the new flagship is the revamped menu, created with the help of Mindy Armstrong, Vice President of Menu Innovation. The new menu blends traditional American classics with modern twists to cater to evolving customer preferences. The menu includes fan-favorite breakfast dishes such as Griddle Greats and Fresh Cracked Classics, along with new additions like shareable appetizers, lighter meals, and branded plates. A fresh beverage menu featuring craft cocktails, boba chillers, and bakery-inspired frozen drinks further enhances the experience. The grand opening celebration on March 19 promises additional perks, including exclusive gifts, special offers, and a chance to win free meals for a year. Additionally, guests can receive 20% off on their next visit to Perkins by signing up for the rewards program, VIP Perks.
Learn more about VIP Perks here: https://www.perkinsrestaurants.com/perks/
FICO Partners With Pro Volleyball Federation For Financial Literacy Among Athletes and Fans
FICO is teaming up with the Pro Volleyball Federation (PVF) for the 2025 professional volleyball season to promote financial literacy and credit education. The partnership will raise awareness by encouraging PVF athletes to engage with their peers and fans on social media, sharing valuable financial insights and offering free access to myFICO. Athletes will help spread the message on how to monitor and understand FICO® Scores, empowering everyone involved to make better financial decisions and build a more secure financial future.
Pro Volleyball Federation CEO Jen Spicher said, “The energy surrounding professional women’s volleyball has never been greater, and welcoming an industry-leading organization like FICO underscores the growing impact of our league. Financial literacy and credit education play an important role in the lives of athletes and fans alike, and this collaboration adds another layer of support as they navigate their financial futures.”
A recent FICO survey found that a significant number of younger individuals, particularly Gen Z, feel that personal finance education should be a priority in schools, underscoring a growing demand for credit knowledge. FICO® Scores play a crucial role in securing loans, mortgages, and other financial opportunities, as 90% of lenders in the U.S. utilize FICO Scores when determining whether or not to extend credit and approve loans. FICO allows consumers to monitor their FICO® Scores at no charge.
View more insights from the FICO study here: https://www.fico.com/en