Chipotle Expands Athlete Partnerships With New Menu Items, Special Rewards Program Perks
Chipotle is strengthening its ties with college athletes through an innovative marketing push that blends food, football, and fan engagement. Following the expansion of its partnership program with student-athletes last month, the fast-casual chain has introduced exclusive digital menu items based on the personal orders of two college football players: University of Florida quarterback DJ Lagway and Ohio State University safety Caleb Downs. The....