Loyalty Reads: Shangri-La Launches New Global Campaign, CLA App Adds New Refund Tool to Loyalty Program, and More
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Shangri-La Launches New Global Campaign  Luxury hotel chain Shangri-La launched its new “Find Your Shangri-La” global campaign. The campaign is centered around a brand film that celebrates the hotel chain’s commitment to providing guests with unforgettable experiences.  Partnering with GRAMMY® award-winning director Dave Meyers, the film showcases Shangri-La’s personalized and authentic service. Alongside the film, the brand will launch a series of immersive experiences to promote the new campaign....

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