Kroger has announced that it will roll out its new apparel strategy, Dip, this week to over 300 Fred Meyer and Marketplace stores. Created by retail veteran and designer Joe Mimran, the founder of upscale fashion retailer Club Monaco, the apparel line includes clothing for men, women, juniors, kids, and babies, with more than 80 percent of the goods priced at $19 or less.
“Dip creates a new experience for our customers, focusing on a thoughtfully designed and curated collection that is simple, stylish and affordable....