Loyalty marketers are always trying to attract consumers to their brands any way they can. Acquiring and retaining customers can pose a difficult challenge.
Incentives are a way to pave a path toward brand loyalty.
Loyalty360 caught up with Virtual Incentives CEO Jonathan Price to find out more about incentives and their potential impact on customer engagement and brand loyalty.
How can an incentive mean more than a one-time event for customers and, instead, draw them in toward greater brand loyalty?
Price: I think everyone in....