Julie Stewart, CEO of DineEquity−which owns and operates IHOP and Applebee’s− wants to vastly improve operations at Applebee’s this year and beyond, and place it on a successful trajectory toward enhanced customer experience and brand loyalty.
“We are in the process of changing the trajectory of Applebee’s while building on the strong momentum established at IHOP,” Stewart said during DineEquity’s May 5 first-quarter earnings call, according to Seeking Alpha. “I’m confident in....