Increasing brand loyalty is always important for any marketer.
Even for dentists.
What is the secret to dentists increasing brand loyalty? Dental savings plans.
According to the :DP SmileIndex(TM), an annual national survey from :DentalPlans, 52% of dental savings plan members are loyal to their dentists; whereas only 37% of the general population said the same.
“Dental practices work hard to build patient loyalty by delivering quality services and engaging with their patients,” said Bill Chase, vice president of marketing....