NCR APTRA™ eMarketing software helps HDFC Bank increase cross-selling through personalized and synchronized experiences across multiple channels
HDFC Bank, India’s second largest private bank, has earned a 2011 Celent Model Bank Award for the exceptional customer experience created by the implementation of NCR APTRA™ eMarketing solution. The advanced marketing software from NCR Corporation (NYSE: NCR) enables HDFC Bank to personalize self-service services while delivering targeted and consistent messages through ATM....