Alpha Bank’s Bonus Loyalty Programme won Best Loyalty Programme of the Year - Financial Services at the inaugural Loyalty Awards, held in the prestigious Grosvenor House Hotel in London’s Mayfair on Tuesday 12th June.
The top names in the loyalty business from right across Europe and the Middle East met in London to celebrate excellence, achievement and innovation.
The Alpha Bank Bonus scheme has been designed for the Greek market by British company Loyalty Consulting UK. Bonus allows customers to collect points....