General Motors CEO Mary Barra is adamant about her company’s goals and aspirations to redefine the total customer experience and, in particular, personal mobility.
“Last October we shared our strategy for the company and our vision of how we are going to lead in the disruption of the industry and the redefinition of personal mobility, and it’s really centered on the customer,” Barra said during the Deutsche Bank Global Auto Industry Broker Conference on Jan. 13, according to Seeking Alpha. “At General Motors....