The athletic footwear retailer Foot Locker has entered a multiyear marketing partnership with the National Basketball Association (NBA). Foot Locker will engage fans throughout the season across the NBA’s media platforms and through the brand’s FLX loyalty program. Planned media exposure includes the league’s social channels and on-court digital signage during national broadcasts.
"This exciting partnership cements Foot Locker's position at the center of basketball and sneaker culture and expands....