Great customer engagement is the key to providing a memorable customer experience. Customer experience is one of the hottest buzz terms in the loyalty industry. As a New Year begins, marketers are eager to hear about better ways to engage their customers.
Andy Moy, Director of Customer Engagement Management at Pitney Bowes Software, Sydney, Australia, said in a release that in 2014, “brands must up the ante with regard to customer engagement or risk being overtaken by competitors. Brands are under pressure to listen, understand, and....