Social media behemoth Facebook announced on its Studio Page on Feb. 27 that it has partnered with four data companies – Acxiom, BlueKai, Datalogix, and Epsilon – to enhance its custom audience tool launched last September.
In its announcement, Facebook said the custom audiences tool allows marketers to reach their current customers with relevant ads on Facebook. “We know that many businesses also work with third-party partners to enhance their online and offline marketing in order to show more relevant ads,&rdquo....