Edible Brands® is introducing a subscription-based e-commerce platform for delivering premium fresh fruit boxes to consumers at home. The new brand is called freshfruit.com and will cater to convenience-oriented consumers.
“Our customers have always trusted Edible for the finest quality fruit,” said Somia Farid Silber, President of Edible Brands. “Freshfruit.com extends that commitment by offering consumers the same hand-selected fruits found in our signature arrangements, delivered fresh to their home on a....