Some brands belong in what we might call “emotional categories,” meaning they offer products that naturally resonate with consumers. Sports is an emotional category, given its innate history and community. Grocery retail, as we’ve heard from folks at Food Lion, is an inherently emotional category, because is sustains families.
Doubtlessly, children’s entertainment is one the most emotional categories of them all because it creates lasting memories. And in this category, Disney has maintained a strong....