A marketer can learn a lot from a glance at an industry other than his or her own. In fact, all the senior-level marketers who’ve spoken with Loyalty360 have stated that they check out and admire marketing efforts in other industries. Distance and perspective are always beneficial.
So, if you’re a loyalty marketer seeking to strengthen customer engagement, why not take a look at . . . patient engagement? A similar concept in a radically different industry. The professionals seeking to increase patient engagement are....