Global iconic brand Nike is all about digital customer experience, and that experience will continue to propel the company to greater heights.
“At Nike, digital does more than just add capabilities for today,” CEO Mark Parker said during the company’s Dec. 22 fiscal second quarter conference call, according to Seeking Alpha. “It defines how consumers will experience the Nike brand moving forward. It’s an accelerator across our business in product through the supply chain, in analytics, and all the way to....