Timely referrals can help companies drive ROI, according to experts who discussed in a topic a recent Loyalty 360-sponsored webinar, The Power of C2C Recommendations: Leveraging Timely Referrals to Drive ROI.
Search was once the stalwart of the marketing world, but with the growth of social networking sites and non-PC like devices has encouraged retailers to shift focus, said Alexandra Best, vice president of marketing for RewardStream, Vancouver, British Columbia, citing a study from Forrester Research. As a result, search’s....