Customer data is the new growth category, according to a new study conducted by Mahindra Comviva and Ovum Consulting.
According to the study, operators need to adopt a customer-centric approach rather than a network-centric data optimization strategy because 20% of sites are congested at any point in time.
Due to the growth in mobile data, according to the study, the complexity of managing traffic has also intensified driven by greater use of bandwidth hungry applications and heightened customer expectations for an ever-higher Quality of....