Catalina Marketing’s My Favorite Deals program, already an established tool for customer engagement, is expanding to include additional channels of interaction. By bringing the program to email, mobile, and online channels, the company hopes to enable engagement with all of a retailer’s customer base as opposed to the portion they’re currently able to reach exclusively in-store.
Loyalty360 spoke to Beth Johnson, Catalina’s Executive Director of Special Products, about the newest additions to My Favorite....