In 2023, AIR MILES® was acquired by BMO Financial Group and launched a new brand platform featuring several enhancements. Now, AIR MILES® wants to challenge the busyness of the modern world and encourage Canadians to reconnect with their circle of people and enhance those relationships by collecting more moments. The loyalty program is unveiling its new brand platform, “Collect more moments,” to meet the needs of evolving consumer buying habits and help them get to their rewards faster by giving them a chance to earn....