CVS Caremark launched a digital campaign to support the ExtraCare Rewards loyalty program on July 8. The effort, which encourages consumers to cash in loyalty points, includes a CVS/pharmacy Facebook page with interactive content and loyalty program information.
The “Don’t Be a MoneyTrasher” campaign supports a CVS initiative that lets cardholders receive quarterly rewards points each time they swipe a rewards card. CVS has more than 67 million cardholders.
The campaign “shines a spotlight on customers who are trashing their money by not doing simple things like checking their receipts for rewards before tossing them in the trash or redeeming special coupons they receive by email and at in-store coupon centers,” Erin Pensa, director of public relations at CVS/pharmacy, said via email.
The CVS/pharmacy Facebook page features videos pointing out ways consumers waste their rewards points, as well as tips on how to save money by spending points.
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