Best Western Hotels & Resorts was named one of TIME’s World’s Best Brands 2025, taking the No. 2 spot in the “Hospitality and Travel” category — the second year in a row the brand has earned that ranking.
The TIME list is based on an independent global survey conducted with Statista that gathered responses from more than 90,000 consumers worldwide; respondents judged brands on awareness, social buzz, likability, usage and loyalty, and only the top-rated brands in each category made the final list.
"It's a testament to the dedication of our hoteliers and team members who consistently deliver exceptional hospitality to travelers around the world,” said Larry Cuculic, President and CEO of BWH Hotels.
Best Western Hotels & Resorts, part of the global BWH Hotels enterprise, operates a network of more than 4,000 hotels across nearly 100 countries and territories. Known for dependable quality, value, and welcoming hospitality, the brand continues to earn travelers’ trust through consistent service and ongoing investments in guest experience, digital innovation, and its Best Western Rewards® loyalty program.
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