Best Western Hotels & Resorts has introduced two new brands: Sadie Hotel and Aiden Hotel. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. They will also offer hoteliers a flexible design program and enable them to tap into their local markets, broaden their customer base, and achieve higher RevPAR.
“Sadie Hotel and....