Carol Austin, Vice President of Marketing, Baskin-Robbins, told Loyalty360 that she is excited about the launch of the company’s new mobile app because it provides for a new and more targeted approach to customer engagement. The new app will be used for greater personalization, more relevant information, and lead to, hopefully, increased brand loyalty.
Tillster, a leading provider of restaurant digital ordering and customer engagement products and services, will power the new mobile app from Baskin-Robbins, the world’s....