Kim Welther has but one bit of advice that she shares with her clients: always become your customer.
As the Vice President of Marketing Strategy at Baesman, she encourages brands to duplicate as much as they can what the customer is going through when they interact with the brand from a digital experience.
“Make sure that you’re giving the same kind of experience that they have in every channel,” Welther says.
“Brands need to understand where the hurdles are, and where the frustrations are. You really have....