Badgeville is a company that specialises in providing behaviour platforms — ways to measure and influence online user behaviour. These use proven techniques from social gaming, traditional loyalty programs and social networking. The shorthand term for this is gamification. Badgeville has just released Badgeville for Drupal, which the company says is the first gamification platform for the popular open-source content management system (CMS).
Once a customer has signed up for the product, Badgeville enables them to populate their admin console with key Drupal-based behaviours such as posting, voting, commenting and so on. Within the admin console, customers can assign specific point values that users earn for performing those behaviours, and can configure specific rewards that they want to enable, along with the specific Drupal behaviours that will unlock them.
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