When Apple CEO Tim Cook announced Apple Pay last year, he said believed it would transform mobile payments with an easy, secure and private way to pay. It might not be conquering the world just yet, but Apple Pay has attracted a distinct and rising level of customer engagement.
Cook discussed the progress of Apple Pay during Tuesday’s first-quarter financial results conference call.
“Apple Pay is off to a very strong start and the feedback that we are getting from both individuals and institutions is extremely positive....