While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the shopping experience, and they must find new and compelling features that boost customer loyalty and conversion rates.
Artificial intelligence is one of the technologies having a tremendous impact on e-commerce today. But just tacking an “AI” label onto a product feature isn’t a valid approach to....