Customer response and engagement for advertising has plummetted by 19% globally, according to The Fournaise Marketing Group.
Advertising response fell the most in mature markets (US, Europe and Australia) with an average drop of 23%.
The US recorded the greatest drop, with 27% fall in advertising response, Europe followed on 24%, while Australia fared slighly better, recording a fall of 18% fall in response.
Developing markets like China and Southeast Asia were not spared and faced a 16% decrease in customer engagement with....