Dublin, Calif. – November 8, 2011 – More consumers are planning to use their mobile device to make a purchase this holiday season than ever before, according to a joint national survey conducted by Sybase 365, a subsidiary of Sybase Inc., the global leader in mobile messaging and mobile commerce services and the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry.
The survey of 1,000 consumers found that more than half (62%) would be willing to make a purchase with their mobile....