YEAR
Webinar Topic
New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value

New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value

  • February 15, 2012

1:00PM ESTPresented by Michael O’Brien, VP, Strategic Solutions – Fiserv, and David King, EVP - Fulcrum• What if you could predict, at the beginning of a relationship, which members are going to be the most valuable 12 months from now? • What if, based on that predictio... Read More

Monetizing Loyalty Marketing Assets: A Conversation with Best Buy

Monetizing Loyalty Marketing Assets: A Conversation with Best Buy

  • January 31, 2012

1:00 PM EST At the heart of any rewards currency is customer value: what motivates your customers and how do you create relevant offers to keep them engaged? Loyalty marketers immersed in bettering their programs understand that creating the best user experience often can be at odds with min... Read More

The 8 Building Blocks of World Class Customer Advisory Councils

The 8 Building Blocks of World Class Customer Advisory Councils

  • January 13, 2012

12-1pm ESTFee: $25 | All registrants will receive a copy of Sean Geehan's book: The B2B Executive PlaybookIn this Webinar Rob Urbanowicz, Principal at Geehan Group will present the 8 Building Blocks of World Class Customer Advisory Boards.Many companies have tried to launch a successful Customer ... Read More

The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS

The POS Gateway: The Evolving Mobile Shopping Experience and its Impact on the POS

  • January 10, 2012

1:00 p.m. ESTRick Oglesby will guide us through how digital wallets are about to help increase the demand of NFC-enabled point of sale devices in the United States. Merchants and payments firms that are unprepared will suffer. This webinar will detail the transformation of today’s point-of-... Read More

Social Media Research: How Social Media Segmentation Will Change Your Future Marketing Strategy

Social Media Research: How Social Media Segmentation Will Change Your Future Marketing Strategy

  • December 15, 2011

In this webinar, Aimia, incorporating Carlson Marketing, shared its proprietary research on Social Media and its ability to build stronger relationships between consumers and brands. They highlighted the distinctive social media personas and presented strategies and methods to engage with each ty... Read More

Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined

Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined

  • December 06, 2011

1 PM ETIf Word of Mouth is the oldest form of marketing, then amping up your WOM with customer engagement, social referrals, analytics, measurable results and virality is the newest. Everyone’s been talking about it, but it you haven’t been listening, now’s the time. Maybe you&r... Read More

Customer Analytics Drive Loyalty, not Loyalty Programs

Customer Analytics Drive Loyalty, not Loyalty Programs

  • November 29, 2011

Due to some unfortunate circumstances, this webinar has been postponed. We will post the rescheduled date as soon as it is determined. Our apologies for any inconvenience this may have caused.In today’s landscape of empowered customers, dizzying technological advancements and globalization,... Read More

Boost ROI with Your Loyalty Technology Platform: 5 Must-Have Technology Innovations that Drive Results

Boost ROI with Your Loyalty Technology Platform: 5 Must-Have Technology Innovations that Drive Results

  • November 17, 2011

1:00 p.m. ETCompanies often design loyalty programs in a vacuum. They issue RFP requirements based on an internal perspective of possibilities that ultimately fall short of delivering a best-in-class loyalty program. If your organization is looking to initiate it’s first customer loyalty st... Read More

Moving Beyond Transactional Loyalty

Moving Beyond Transactional Loyalty

  • November 02, 2011

1:00 p.m. ETJoin Phil Rubin, CEO, rDialogue and Megan DeCosta, SVP, Loyalty for Citi Retail Partner Cards as they address one of the most relevant and pressing issues for marketers today: emotional, brand-focused loyalty. Their presentation will address the increasing emphasis within loyalty mark... Read More

Looking Inside the Consumer Wallet – Current Spending Trends and Key Insights to Drive Customer Loyalty in a Competitive Environment

Looking Inside the Consumer Wallet – Current Spending Trends and Key Insights to Drive Customer Loyalty in a Competitive Environment

  • October 31, 2011

1:00 p.m. ETIn this webinar, we will examine the importance of identifying consumer spending trends in near real time to optimize a customer centric loyalty strategy.Despite recent retail sales growth, we are in a more challenging time for acquisition and loyalty marketing – marketers must ... Read More

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