Loyalty360 Brand Members will receive a calendar invitation & registration link for this event. If you did not receive registration information, contact [email protected]

To be presented on November 27th at 1pm ET
Speaker: Tamara Camp, Vice President of Global CEM, Growth & Loyalty Programs at Western Union

Tamara_crop.jpgThis Loyalty360 Digital Roundtable will be presented by Tamara Camp, Vice President of Global CEM, Growth & Loyalty Programs at Western Union. Tamara’s background in customer loyalty includes program and process development for leading brands such as Live Nation, Ticketmaster, and Entertainment Publications.

Tamara joined the Western Union team to develop a comprehensive customer loyalty process. Currently, she is responsible for developing the brand’s next generation loyalty program. Western Union is one of the leaders in the money transfer business and has a worldwide network of payment and remittance locations.

Tamara believes customer loyalty is bigger than just the program. She is working to develop an improved and comprehensive program that will be at the center of the organization. Throughout this journey, Tamara has examined Western Union’s prior program, researched how the previous program was constructed, how it was understood, socialized and reinforced, and is now working to develop a new program that could be a pillar of change within the organization.

During this Digital Roundtable session, she will discuss her process, challenges, and opportunities with developing this program. In sharing her journey, she would like to have feedback from other members of Loyalty360 on their customer loyalty journey, especially those who have recently developed a new program or enhanced an older program.

Not a Loyalty360 brand member, but interested in joining future events? Contact us for more information.