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Webinar: To be presented on October 3 @ 1pm ET
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As any marketer knows, personalization technologies and strategies aren’t quite where brands want them to be. Every brand faces the challenge of making a personal connection with a customer, while walking a fine line between being relevant and being “creepy”. How can a brand create a value exchange for its program by maintaining a balance of delivering relevant offers without being over the top or asking for too much information?
Regardless of the brand or vertical, or even the overall level of sophistication, the most successful brands realize that personalization is not a process that happens overnight, but rather a journey that happens over time.
In this webinar, we will cover three common threads on how the most successful brands—such as Sling TV, USA Today, Carnival Cruise Lines, and more—are tackling the challenge of personalization to create unique experiences and drive customer loyalty.
Kevin Cochrane, CMO. SAP Customer Experience
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018. He brings over 20 years’ experience in the digital experience and digital marketing space to SAP.
Mark Johnson, CEO & CMO, Loyalty360
As CEO and CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he created Loyalty360 in 2007 – a market-driven association through which brands and loyalty providers can interact and collaborate with each other.