Loyalty gamification offers a great way to connect with the growing demographic of young, tech-savvy guests.
Simply put, gamification means applying “game play” to different aspects of the digital marketing. When it comes to loyalty, this can happen at three levels: core, layers, and promotions.
World of Beer tackled this at the core level in which its entire program rests on a game. Gamified layers would be actions like adding badges to the program, while gamified promotions....