Inside the CRM program Powering Academy Sports + Outdoors

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This article is part of our Lifecycle Leaders series. Subscribe here to get every edition along with expert insights like this and journey breakdowns from the world's largest brands. I collected 8+ months of emails from one of the largest sports retailers in the country to break down their lifecycle program. Every year, I inevitably have to replace all my socks because they always get holes in them. As a result, I always end up buying new ones from the same place: Academy....