Company Type: Complementary Customer Loyalty Technology with Supporting Services
Core Offering(s):  Loyalty Program Enrollment with Customer Engagement Management and Campaign Management
Target industries: Restaurants/QSR, C-Store/Grocery, and Retail
 
Founded in 2009, Texas-based vLoyalty is a card-linked technology for brands’ payment terminals that streamlines loyalty program enrollment, offers, rewards, and campaigns. vLoyalty’s patented payment card tokenization process enables brands to integrate customer loyalty and rewards programs directly into their point-of-sale (POS) systems. When a customer pays with their credit card, they are prompted to join the program. By opting in, the customer’s card is linked to the loyalty program.

This technology allows customers to enroll in the program directly at the payment terminal without needing to download an app or go through a separate sign-up process. It also enables customers to earn points and rewards for each visit using their linked credit card. Additionally, vLoyalty reduces the need for frontline staff to promote the program, as customers can enroll with minimal interaction.

vLoyalty also offers functionality for brands to collect customer phone numbers during initial sign-up or future transactions, allowing for enhanced customer identification and engagement through personalized marketing campaigns. The platform is designed to assist brands in complying with TCPA (Telephone Consumer Protection Act) consent requirements, which mandates businesses obtain consent before sending SMS marketing messages. With vLoyalty, when customers enter their phone number at the payment terminal, they automatically receive a text message to opt-in to mobile messaging. After confirming acceptance, customers can receive transaction notifications, reward updates, and marketing messages.

Once enrolled, customers can receive reward updates and notifications via the brand’s payment terminal and/or text message, allowing for instant in-store reward redemption without the need to carry a rewards card or scan a mobile app.

vLoyalty’s target industries include restaurants/QSR, convenience stores/grocery, and retail. The platform is suitable for businesses of all sizes, from SMBs to enterprises, with the ability to scale as brands and their loyalty programs grow.

vLoyalty Platform Capabilities:

• Card-linked loyalty program enrollment
• Program management and customization (e.g., spend vs. number of visit rewards, earn rates, expiration timeframes, etc.)
• Campaign and offer management
• Automated reward redemption
• Reporting and dashboards for enrollment and engagement
• Self-serve Customer Service Portal
• Self-serve Mobile Marketing platform