Supplier Type: Customer Loyalty Technology with Supporting Services
Target industries: Banking/Finance, Retail, eCommerce, Convenience Store/Grocery, Fuel

FIS (Fidelity National Information Services) is a technology and services provider for financial institutions, offering solutions for loyalty/rewards programs and customer engagement strategies. With more than 25 years of experience, FIS works closely with a variety of clients, from small credit unions to enterprise-level financial institutions. Many clients partner with FIS to develop or enhance their credit and debit card rewards and incentive offerings.

FIS’s loyalty platform, Online Loyalty Manager (OLM), supports financial institutions in managing their loyalty and rewards programs. The platform allows for real-time adjustments to scoring rules, promotional offers, and reward structures for credit or debit card programs, without the need for custom development. Clients can configure earning and scoring rules, while offering features like promotional rewards, point multipliers, and bonuses for events such as first transactions, anniversaries, and birthdays. Transactions are scored within 24 hours, providing faster processing compared to traditional month-end summaries.

Key Products and Features:

• Online Loyalty Manager (OLM): FIS’ platform for designing loyalty programs with customizable scoring and configuration options. Flexible scoring options give clients the ability to issue rewards based on:
  • General or segmented campaigns and bonuses (e.g., anniversary, birthday)
  • Domestic, state-specific, or international transactions
  • Merchant category code (MCC) specific scoring
  • Point configuration for credit and debit card programs, including base earn and expiration
  • And more
• Premium Payback: Feature enabling pay-with-points and redemption options that integrate with third-party loyalty platforms.
• Reporting and Analytics Dashboard: Provides insights into program performance, including redemption trends, transaction frequency, and account activity. Metrics can be segmented by card portfolios for detailed analysis.
• APIs and Integration Tools: FIS offers a suite of APIs to embed loyalty functionalities into banking and mobile applications, enabling clients to deliver real-time reward experiences in their digital environments.

FIS offers strategic support for its clients, including reward program design and management, campaign design, and card-linked offer strategies. For smaller clients requiring additional guidance, FIS offers managed promotional support packages. These packages include quarterly recommendations tailored to program goals, with custom marketing services, such as direct mail, email marketing, and customer support.

FIS caters to clients of all sizes across North America, providing tailored solutions for launching or enhancing loyalty strategies and debit/credit rewards programs. As a platform- and processor-agnostic provider, FIS partners with financial institutions regardless of their core banking or card processing provider. By combining advanced analytics, strategic services, and integration capabilities, FIS helps clients build loyalty programs that align with their goals and meet customer needs.