Supplier Type: Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Loyalty Strategy and Design

Target industries: Retail, Restaurant/QSR, Travel/Hospitality, Banking/Finance

Epsilon is a global marketing technology, advertising, and customer loyalty consulting provider with over 50 years of industry experience. Epsilon was founded in 1969 and acquired by Publicis Group in 2019. Today, Epsilon has expanded to more than 9,000 employees across forty offices worldwide.

Epsilon promotes a holistic approach to customer loyalty, working side-by-side with clients to evolve from a “program-centric” approach to loyalty, to a customer-centric, and eventually culture-centric approach. This framework aims to increase share of wallet and develop lasting, emotional connections with consumers by balancing value, benefits, access, recognition, and rewards, based on data-driven insights.

Epsilon’s marketing technology suite, named Epsilon PeopleCloud, includes a range of products that clients can use to create impactful and successful loyalty strategies, including loyalty management and customer data management. Clients have the flexibility to combine multiple Epsilon products to build a complete martech stack or integrate specific tools with a client’s other preferred platforms.

Epsilon PeopleCloud products:

• Epsilon Customer: Customer data platform (CDP) that unifies transactional, behavioral, and demographic data to provide a single customer view. Clients can use the platform to create segments, audiences, and manage customer journeys.
• Epsilon Loyalty: Loyalty management platform that enables clients to build and manage loyalty programs with core features like point tracking, rewards, and offers. Clients also have options to customize their programs with add-on features to meet specific needs.
• Epsilon Messaging: Enables direct communication with consumers through various channels, allowing clients to build campaigns using a drag-and-drop interface. Customer journeys can include email, push notifications, and SMS messages triggered by customer behavior and preferences.
• Clean Room: Privacy-safe environment that enables clients to identify and reach potential in-market customers across paid and owned channels. By linking and aggregating pseudonymized data sources in a secure space, brands can access partner and third-party data for deeper audience insights and targeted media activation, all while ensuring data privacy.
• Epsilon Services: With a global team of 1,200 experts in strategy, analytics, creative and digital experience, Epsilon partners with clients to craft meaningful customer-centric strategies. Services include short and long-term engagements, such as loyalty program assessments, program design and optimization, and member engagement strategies.

Clients have access to dashboards and reporting through the Epsilon PeopleCloud Loyalty platform, enabling them to track program performance, benchmarks, and measure the outcomes of campaigns, communications, and offers. Epsilon’s data and analytics specialists are also available to provide customized reports and in-depth analysis as needed.

Epsilon supports large enterprise brands with complex loyalty programs, working across sectors including retail, QSR, travel/hospitality, CPG and financial services. Its global presence enables Epsilon to share insights into customer expectations, customer loyalty best practices, and emerging industry trends.