Supplier Type: Customer Loyalty Platform, Customer Engagement and Experience Platform, Customer Loyalty Strategy and Design

With more than 30 years of industry experience, Kobie’s mission is to grow enterprise value through loyalty. They accomplish this with global brands by providing end-to-end solutions. The company’s strategy-led, technology-enabled approach helps clients design, deliver, measure, and continually enhance their customer loyalty initiatives.

Kobie’s loyalty technology platform, Kobie Alchemy® Loyalty Cloud (KALC), includes a set of product suites that encompass data management and activation, loyalty decisioning, customer experience touchpoint delivery, communications, and promotions, as well as actionable analytics and reporting.

These four technology product suites – Signal Cloud, Experience Engine, Producer, and Compass – can be tailored and configured in various ways, allowing clients to integrate them into their existing technology stack or deploy them as one unified platform.

Furthermore, Kobie offers a wide array of strategic and consulting services delivered by dedicated in-house teams, specializing in loyalty and marketing strategy, experience design, operational planning, and loyalty performance insights. This end-to-end approach enables Kobie to provide consistent and as-needed support for its clients and their customer loyalty, experience, and engagement efforts.

Kobie’s loyalty services are guided by differentiated frameworks, including Kobie’s Loyalty Benchmark Assessment, Universal Loyalty Drivers framework, Emotional Loyalty Scoring® and Loyalty Heatlh Monitor. The Universal Loyalty Drivers framework includes the evaluation of: brand affinity, product value, rewards, convenience, special access, and personalization. Focusing on these frameworks , Kobie partners with its clients to thoughtfully design, implement, and run successful loyalty programs and strategies.

Read more about Kobie in the complete Loyalty360 Analyst Brief here.