Supplier Type: Customer Loyalty Strategy and Design, Creative Services and Strategy, Data and Analytics Insights
Ansira is a marketing platform and solutions partner for brands that operate in distributed ecosystems. Founded in 1919 as NSI Marketing Services, the company evolved significantly over the years. It became private equity-owned in 2005, rebranded to Ansira in 2011, and was most recently acquired by Truelink Capital in late 2023.
By orchestrating the entire brand-to-local value chain, Ansira enables brands and their agents, franchisees, and distributors to drive demand, create seamless customer experiences, and grow revenue through marketing services and proprietary technology.
Ansira offers a suite of strategic, consulting, and creative services, including customer loyalty program design and optimization, as well as technology, data and analytics, and campaign management. Its brand-to-local growth technology platform supports B2B clients operating incentive, reward, and loyalty programs.
Key services offered include:
Customer Engagement and Loyalty:
- Program Design and Optimization
- Rewards Management Strategy
- Campaign Design and Management
- Financial/Liability Strategy and Modeling
Research and Analytics:
- Loyalty Research and Analysis
- Pricing Analysis
- Industry Trend Research
- Customer Research and Profiling
Creative Services:
- Brand Identity Development
- Content Strategy and Creation
- Digital Design
As an industry-agnostic agency, Ansira helps clients connect with customers and foster brand loyalty through integrated digital and physical experiences. Today, Ansira has over 1,600 global employees, headquartered in St. Louis, Missouri, with remote employees based around the world.
Find the complete Loyalty360 Analyst Brief on Ansira here. Loyalty360 Analyst Briefs include additional information on services offered, technology capabilities, differentiators, and more.