Paperless receipts are the wave of the future. Major banks email customers ATM slips. Mobile vendors send you e-receipts to your inbox. The number of retails stores offering customers electronic invoices is exploding. Shaleighne Murphy sends e-receipts at her store, "More customers are opting to receive their receipts via email because it's saving on paper and it's also more convenient for them."
CPA Stephen Macary loves e-receipts. He manages a fleet of company cars. When one needs an oil change the repair shop emails him the invoice, "It gets you the information in a timely manner, and you're able to view the documents pretty much right away." But while he likes getting receipts in his email he noticed his inbox being cluttered with other stuff: surveys, coupons and reminder notices, "All these vendors capture information; they're going to capture it for emailing you something."
Others experienced the same email overload after going paperless. Retail insiders confirm some businesses make big bucks by filling your inbox with offers and sometimes even selling your information. Robert Smith is the CEO of Champion Media Worldwide, "Nothing is as profitable as your own in house mailing list. When you give that information you're building a stores mailing list."
Retailers actually can track you through e-receipts and coupon offers. Mark Johnson, with Loyalty Marketers Association, says "When you send a digital receipt you can see the person open it, you can see if they clicked on a subsequent offer."