When you see a mobile application exceed the use of Twitter in a little over a week of existence, it demands your attention. So, with the help of my 19-year-old daughter who loves the game, I jumped in and played it myself. Wow… Everything there is to know about the latest forces shaping loyalty marketing today can be found right out on our streets in the Pokémon Go craze. While the impact of such a super hot app may not be sustainable over time, the basic attributes that have made....

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