Okay, so you have a loyalty program. You are collecting contact information on many of your customers. Your Point-of-Sale system tracks purchases which you can now tie back to an actual person. You have some very cool offers like buy 5, get 1 free. And, earn 500 points to get a free cup of coffee.
I have two questions for you: Is your program working? How do you know?
The answer my friend is not “Blowin’ in the Wind”, the answer is....