By Ryan O’Neil, Strategic Growth Marketing, SAP
Comprising 35 million kids, youth sports is a huge market opportunity. Big business is generated from the purchase of equipment, instruction, coaching, field rentals and travel (which alone amounts to $7 billion per year). Clearly, there’s no shortage of parents and coaches ready to provide their kids with a competitive edge, especially with dreams of making it to the “bigs” one day (for a high school baseball....