If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful consumers, and how to get it right. We’re living in an increasingly customer-centric world—a world where businesses are taking cues from their customers like never before. Deepak Advani, GM at IBM Commerce points out that more than three-quarters of customers think brands don....