Your current CMO has probably come from a traditional marketing background, with a resume that includes leadership in brand, advertising, creative, and operations. They may be firmly aligned to a lead gen camp or more creative minded with a focus on brand experiences. If you are lucky, your CMO is a rich tapestry of disciplines. If you are lucky! The landscape is changing for the future CMO. This is not new news, per se. But as organizations have to accept new challenges in the....