This week, Dawn wrote a post about employee brand ambassador programs. The topic has been floating around the office quite a bit in the last few weeks, so it has definitely been on my mind. It seems like common sense, but asking your employees to advocate for your brand is one of the most important ways to both build brand advocacy among your customers and also increase revenue. And most of us, if not all of us, are in the business of making money, aren’t we? Ultimately, I....